Want To Be An Employer of Choice?

by Sep 7, 2022

It requires dedication, continuous improvement, and a genuine commitment to the well-being and growth of your employees to become an Employer of Choice. Your organization can stand out as a preferred destination for top talent by focusing on cultivating a positive company culture, providing growth opportunities, and prioritizing employee satisfaction, In the end, the benefits of this effort are not only seen in a thriving workforce but also in your company’s reputation, innovation, and long-term success.

Between generations having different expectations of work, COVID, #BLM, political divides, and everything else that’s come our way these last few years, the world of work has shifted dramatically. In short, people have seen the light – they know they can find a place of work that will pay them a better salary, give them more work/life balance, and align with their personal core values. It can’t be unseen. 

Therefore, it’s important you’re sending the right message to both current and potential employees about your organization. Company culture is your best defense against turnover and your greatest asset in recruiting and hiring.

Over the years, we’ve brainstormed a million different ways to ingrain culture into organizational systems, including recruiting and hiring. 

And, while we won’t have time to share every single amazing idea we’ve had (that’d be a long webinar!), we plan to provide you with some actionable strategies to implement in your organization. 

Being an Employer of Choice means that your organization is considered a preferred destination for talented professionals seeking employment. It’s not just about offering competitive salaries; it’s about creating an environment where employees thrive both personally and professionally. This designation is not achieved overnight; it’s a long-term commitment that requires consistent effort and dedication.

Key Elements of Becoming an Employer of Choice

  1. Strong Company Culture: A positive and inclusive company culture is a cornerstone of becoming an Employer of Choice. Employees want to feel connected to their workplace, aligned with its values, and recognized for their contributions. This culture should promote open communication, collaboration, and mutual respect.
  2. Career Development: Providing ample opportunities for professional growth and development is essential. Employees want to know that their skills and aspirations are being nurtured, and that their career path within the organization is clear and attainable.
  3. Work-Life Balance: A healthy work-life balance is increasingly important to employees. Flexibility in work hours, remote work options, and policies that encourage time off can greatly enhance job satisfaction.
  4. Employee Benefits: Beyond salary, comprehensive benefits packages, including health insurance, retirement plans, and wellness programs, demonstrate a genuine concern for employees’ well-being.
  5. Recognition and Rewards: Regular recognition and rewards for exceptional performance reinforce employees’ sense of value within the organization. This can be through promotions, bonuses, or even simple gestures like public praise.
  6. Inclusive Diversity: Fostering an inclusive and diverse workplace is not only ethically important but also contributes to a richer and more innovative work environment. Companies that prioritize diversity and provide equal opportunities stand out to potential candidates.
  7. Effective Leadership: Strong leadership that listens to employees, offers guidance, and leads by example is crucial. Leaders who are approachable and supportive can inspire loyalty and dedication.

Join us next week on September 14th for the first installment of our FREE Culture Forward webinar series, Ingraining Company Culture into your Recruiting & Hiring Process. We’ll start at 11am PST and spend a full hour giving you everything we can in 60 mins.

Plus each webinar is worth one SHRM PDC!

See you there!

Many organizations ignore employee engagement because it feels elusive and expensive. Rather than getting caught up in the fear and doing nothing, download our eBook on employee engagement, and get started.


About Catherine Mattice

Catherine Mattice, MA, SPHR, SHRM-SCP is President of consulting and training firm, Civility Partners, and has been successfully providing programs in workplace bullying and building positive workplaces since 2007. Her clients include Fortune 500’s, the military, several universities and hospitals, government agencies, small businesses and nonprofits. She has published in a variety of trade magazines and has appeared several times on NPR, FOX, NBC, and ABC as an expert, as well as in USA Today, Inc Magazine, Huffington Post, Entrepreneur Magazine, and more. Catherine is Past-President of the Association for Talent Development (ATD), San Diego Chapter and teaches at National University. In his book foreword, Ken Blanchard called her book, BACK OFF! Your Kick-Ass Guide to Ending Bullying at Work, “the most comprehensive and valuable handbook on the topic.” She recently released a second book entitled, SEEKING CIVILITY: How Leaders, Managers and HR Can Create a Workplace Free of Bullying.

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